Story
The Beginning
SX House was created from a simple realization:
Most people don’t actually dislike wine,
they’ve just never experienced it in the right way.
What’s often presented as complex or exclusive is rarely made personal, and even more rarely made intentional.
SX House was built to change that.
The Experience
At SX House, every detail is considered.
From the wines selected to the way they’re presented, each experience is designed to feel immersive, not instructional.
Guests aren’t expected to know, they’re invited to discover.
Through guided tastings, curated pairings, and sensory elements like sound and atmosphere, wine becomes something you feel, not just taste.
The Shift
Wine, at its best, is not just about what’s in the glass.
It’s about how it’s introduced.
How it’s understood.
And who it’s shared with.
We moved away from the idea of wine as a product, and toward wine as an experience.
One that engages the senses, encourages curiosity, and creates space for connection.
The Expansion
What began as intimate tastings evolved into something more.
A space where people didn’t just attend once, but wanted to return, deepen their understanding, and stay connected to the experience.
That’s where the next chapter began.
LEAD STAFF
Aliah Zihni
Owner
Naomi Rhee
Executive Chef
Edric Coates
General Manager
Riley Schwartz
Sommelier
